Our Story

Okki is a designed-for-purpose women’s and kid’s apparel brand by Australian designer and mum-of-two Fiona McPherson, founder of former cult kid brand Oishi-M.

We are a small-batch, high-quality, pre-order ethical fashion studio.

Our ethos is slow fashion, made for luxury-level fabrics in styles that won’t fade. We design easy-to-order, made-to-wear clothing that’s made to last.

Okki clothes are 100% Australian-made. Our fabrics are a mix of collaborations specially designed with local artists, and end-of-roll designer fabrics saved from landfill, sourced from Italy and Japan. We hand-cut and sew every single piece of clothing, with love, in our sunny studio in Jan Juc.

We make limited-edition clothing for limited-edition people. Slow fashion, made to last.

We pride ourselves on a ‘use more, waste less’ design approach, creating designs that create less waste for our planet.

From sourcing end-of-roll remnants to small-batch custom-designed fabrics and artisan screen prints, we challenge ourselves to constantly re-imagine our ordering volume, our pattern and cutting processes to ensure we make the most of every piece of fabric, and bespoke detailing that creatively uses every piece of offcut fabric we create.

We care about healthy communities and a healthy planet.

We live, work, and play on the beautiful lands of the Wadawurrung people, at the start of the Great Ocean Road, Australia.